Since February 2015, Rotary and its "Jetons Cancer" Endowment Fund have been innovating with a simple action: volunteers volunteers carry out, one day a year, every first Saturday of February, a collection at the entrance of large malls by giving a shopping cart token in exchange for one euro. The action relies on the mass effect with Saturday attendance, the simplicity of the gesture, and the notion of exchange in line with Rotary values.